Bite the Bullet

By Amy Sierlecki / October 12, 2017

Ditch the dots, and bring freedom back to your writing.   I’ve sensed a great disturbance in the force, for we have encountered a new nemesis: Bulleted Lists Of stuff And things Lots of us use bullets in our copywriting — I was essentially trained to use bullets in my first job out of college…

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Real conversations

Better Marketing through Real Conversation

By Kimberly Otwaska-Butts / July 8, 2016

If you’ve ever happened to watch an episode of Whose Line Is It Anyway?, you may have seen a game called “Questions” – the aptly named game where the players can only communicate by asking questions. There’s a marketing version of this game called “Acronyms.” omg, irl? If you’ve ever been in marketing or talked with someone who…

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The Seven Words Copywriters Need to Stop Using

By Amy Sierlecki / September 3, 2015

Copywriting is a tough job. You often have a little space to say a lot: who you are, what you do, why you’re the best, and the all-important call-to-action. But most of all, you want your magically crafted words to steal the reader’s attention. To help you do that, I suggest banning the following words…

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